Offline Content Vs Online Content


People are continually searching for information, testing for offline content or hunting for online content. Looking for new things to read all the time because reading might be the simplest form of entertainment. There are numerous platforms for different types of content. There is a big difference between the searches made for online content versus the offline content.  It’s really important and vital to the success of any website if you know the differences between online content and offline content.

The Shift to Online Content

Since the dawn of the World Wide Web in the early 90s, the world of content has forever changed. All of a sudden people don’t need to go through the mountains of material to do the research or find an answer to a simple question. Now, whatever data they needed was just a click away. The past decade has been totally owned by the web pages rather than the paper pages. Nowadays even novels mostly come as online content, taking advantage of the new technology. Though it might seem that online world is totally dominating the offline world, there are still differences between offline and online content in what readers’ desire.

Topic Focus

Topic or a specific theme is really vital to Online and offline content to hold the interest of the readers. Whether it’s a website blog or a simple journal, Magazine or a book are all centred on an area of interest, such as parenting, food, fashion, or pop music news. However, some offline content, such as one can find in a newspaper, have there focus primarily on news that is relevant to a particular geographical area. That’s not the only thing newspapers are focused on they cover a huge spectrum including editorials, opinions, activities, and some news out of the geographical subscription perimeter. Regardless of the fact whether the content is online or offline, having a theme is really critical in order to attract the attention of interested readers and maintain them as regular audience. In this aspect, there is no difference between online and offline content.

Search Engine Rankings

Offline content such as newspapers or a physical paperback novel does not need any techniques used to enhance search engine rankings. It does not require any SEO techniques. However, search engine optimisation is a very critical technique for online content. The better the SEO for the online content the higher up it shows up on your search page hence, the more accessible it is to the relevant audience.


Browsing through online content is way easier than skimming through the offline content. Because online content comes backed up with intelligent software which makes it really a piece of cake for readers to find relevant information quickly on any webpage. To further help a fellow reader the online articles have a number of links created within the online text, so they can easily navigate from one topic of interest to the other. Most web browsers come with a built in search or find function which makes it really easy for the readers to locate specific content in a large webpage.

Due to heavy demand and the ease with which online content is created, many forms of offline content are adapting to the new for of online content. This change only means that there is a lots of likeness between online and offline content. However there are still many differences between both types of content. Mobile Labs plays an important role in helping companies of all types address the mobile application testing that includes online and offline content as well.


What To Look For In Mobile Testing Companies Before Hiring A Right One


The use of mobile applications has increased a lot in the recent times due to rise in usage of devices like the smartphones, mobiles, tablets and others. To make these mobile applications work effectively you have to consider in testing the apps before introducing them in the app stores. Things like the network patterns and hardware has a good influence on the mobile app. So while investigating a newly developed mobile app on various types of mobile platforms you need to consider these things. Mobile devices available today are stylish and at the same time they vary in memory capacity and speed. When compared to laptops and desktops the variations in mobile devices are considerably more.

The duty of the mobile device testing company is to ensure quality performance of the mobile devices without any compromise. Network latency is a variable parameter that the testers face while testing the mobile device. The unique challenge for testers is to test the efficiency of the mobile app on different network bandwidths. By using their testing skills the testing professionals do all the necessary things and test the application thoroughly in a stipulated time period. So the result is error free and zero bugs mobile app that is convenient to use. Most of the efficient and quality testing companies adhere to time and quality.

Whatever the challenges they face may be it is important for them to handle each one properly and deliver a bug free and efficient mobile application for the customers. So if you want to get benefited by a mobile app that works effectively and gives you the desired results then it is necessary to find a right testing company. The testing company of you choice must understand you needs so that it can help you in making your mobile app work successfully. There are lots of mobile testing companies in the industry so choosing a right company from the available options can be a difficult task. However with some handy tips you can easily make a search and select a right company.


While planning to hire a mobile testing company the foremost thing you have to do is check its past work. It is important to check in what way the company has brought huge profits to its clients. Check the download rate of the mobile app that is tested by the company. The main purpose of developing any mobile app is to gain profits. If the mobile app is developed by a software company by knowing your requirements then only half of the task is completed. This is because if the designed mobile app doesn’t work properly or takes lot of time to open then most of the users may ignore it. This is where the need for testing comes in. If the mobile app is tested by a reliable and experienced mobile device testing company then such issues don’t occur. Certified companies are mostly reauthorized to do the work in their specialized field. So while searching for a testing company look for a certified one if you want a reliable and trustworthy services. Checking the reputation of company and cost of the services is also important.

The client’s testimonials can help you know how much reputation a company has earned. While choosing the service of a testing company you have to know whether the cost for providing the services is not too high. Comparing the service cost of each company is an appropriate option. You can also stay within your budget while choosing the services of a company. Selecting a creative and experienced company for developing the apps is a good option. In the similar way even for testing the app you have to look for experienced testing companies that give you very few chances of facing some issues while using the mobile app.

Communication is one more thing to consider while choosing a testing company. To perform the testing process in a right way the testing company has to know the requirements of the clients. Good communication can help in building effective work relationship between the client and the testing company. If you expect a good result from the company then you must have to consider these things and research online for the right testing company.

Device Testing vs. App Testing: Choosing the Right Tool for the Right Job

testingWhen it comes to mobile app testing, it’s critical to use the right tool for the right job. That’s especially true when you’re considering which strategies to use for device testing vs. app testing.

Mobile device testing is important in a limited number of test cases. For example, you will want to test to ensure your app responds properly to a location services prompt of the operating system.

Driving Device Functions

Device control apps enable you to remotely view and interact with the device as though it were in your hands. This includes the ability to wake the device and enter a pass code. You can also access all apps and functions, including messages, calendars, photos and settings.

As a result, you can make sure your mobile app works properly with device functions such as the phone dealer or built-in messaging apps.

Such tests require access to the device home screen and other phone or tablet functions and automation to drive the simple user interface of the device’s built-in apps.

With remote device management solutions, you can remotely access and manipulate a device to perform functions that go beyond the scope of the app, such as pressing the home button or deleting an app.

Taking App Testing Up a Notch

On the other hand, mobile app testing takes testing to another level of seriousness – beyond ringtones, messaging functions and location services. When it comes right down to it, what’s most important is whether customers can use your mobile app for the purpose it was intended – whether that’s using the app to make a hotel reservation or checking to see what items you have in inventory.

Mobile app testing focuses on whether the app actually works. It validates the core business logic of your application, which helps your organization be more competitive and ensures customers are happy.

That’s where object-based instrumentation tools come in. These tools give you a full view of the device and full control of the app.

With an instrumentation approach using an object repository, testers can also manage objects all in one location. So your mobile testing software would automatically recognize the objects, which will make code changes or script updates unnecessary in many cases.

Your Mobile App Testing Arsenal

When it’s time to choose your automated testing tools, it shouldn’t be a matter of choosing between device testing vs. mobile app testing. Both should be part of your mobile application testing arsenal. Make sure your tool set allows your testers to perform both, and you’ll ensure you always have the right tool for the right job.

Mobile Device Testing: Real Devices vs Emulators Pros & Cons

If you’re reading this, you probably already understand the importance of, and why you need mobile device testing to be a part of your mobile testing strategy. If you’d like some tips, here’s a great article on mobile device testing strategy.

So once you have your plan, now what? Well, you’ll need to decide how you’re going to go about testing and with what testing tools.

When it really comes down to it, there’s 2 ways to test. Either on real devices or with an emulator which simulates the software. Each has its pros and cons so let’s explore!

Testing on Real Devices

There’s really no substitute for the real deal. Testing on real android/ios/other devices is the absolute best way to get an idea of how an app works on each type of device. However, there can be some drawbacks.

First, you need to have all those devices to test on. This can be accomplished either by hitting up all of your coworkers and borrowing devices (commonly referred to as BYOD, Bring Your Own Device… Yuck) or by contacting device manufacturers and asking to borrow. If you’re lucky, you’ll be put on a wait list and receive a device to test on… Eventually. Then there’s actual testing part. Manual device testing is crucial, but it is extremely time consuming, especially when testing for the first time to identify and diagnose bugs.

That’s where automated app testing comes in, it’s just very difficult to do on dozens of devices all at once.

Fortunately, there are a handful of mobile device testing solutions out there. For example, device Connect by Mobile Labs allows you to test almost 50 devices at once and automate the testing process on every device simultaneously. You actually receive a physical testing station which can be connected behind your own corporate firewall. Say “bye-bye” to 3rd party security concerns. Mobile Labs also has good reviews too!

This solution really is only meant for serious testers in a larger company. While the equipment may seem expensive, it’s significantly cheaper than purchasing all the devices and paying monthly and it can streamline a process that would take several developers weeks to test, done to just a few developers who can test in a fraction of the time.

Real Devices Pros:

  • Most accurate testing environment
  • Increased security
  • With a tool like device Connect, it can save significant time and money
  • Complete control of the testing process

Real Devices Cons

  • Can be expensive and slow without the right tools
  • Physical devices do take up a little bit of space

Testing on Emulators

For those without the capital resources and companies not large enough to test on mobile devices on a large scale, there’s the emulator solution. Emulators mimic the software, iOS or Android so you can test in a simulated virtual environment.

This is a much more inexpensive solution, but of course, you do get what you pay for.

You do not get to interact with the actual device so if there is a software and hardware compatibility bug, it will be hard to catch in the testing phase which can upset your users after launch.

In addition, since the software is just emulated you are now relying on the provider to accurately simulate the software which they may or may not do 100% right.

Since you are not using physical devices, you lose control of the testing process as well. If the provider is having software issues, it will impact your testing results and potentially delay your app release. If there are problems, you’ll have to rely on the tech support and customer service of the 3rd party. Unfortunately, one of the biggest players in the game—Perfecto Mobile–seems to not have the best reputation when it comes to customer service and have been involved in patent infringement lawsuits.

Emulator Pros

  • Very cheap
  • Easy to get started

Emulator Cons

  • Emulator is not always 100% accurate with software simulation
  • 3rd party has significant control over your testing
  • Many competitors, each has strengths but none all excel at everything
  • You cannot test how software interacts with the hardware


Both emulators and real device solutions have their own strengths and weaknesses but if you can afford it and are serious about mobile device testing, then there’s no substitute for testing on real devices. Of course, an emulator is a great solution for those on a small budget.

So what did you think? Any thoughts on what you prefer? Let us know!

Check out this article if you’d like to see the pros and cons of mobile device testing on emulators and real devices!








Mobile Device Testing: Top 5 Testing Tips

Properly testing your mobile devices before any app releases, new website launches or software updates is crucial to weed out the potential bugs. Bugs bug people and cost you customers, visitors and most importantly, time and money. But device testing can be incredibly time and money consuming itself!

That’s why we’ve created a list of the Top 5 Mobile Device Testing Tips so let’s get started!

  1. Do Your Research First

An ounce of prevention is worth a pound of cure. By making sure you have enough data before testing, you can significantly streamline the process.

Where do app crashes usually happen the most? Are 60% of crashes on say the Checkout page? Or maybe they occur the most on a level 5 of your game?

What about types of devices? Are most of your app downloads on tablets or phones? What kinds of tablets and phones? Are 90% of downloads on the iPhone 6s? Or maybe the Samsung S7 Edge?

Do you want your app to target people between the ages of 18 and 24? Then you need to find out what the most common devices are for that demographic and build and test your app on those devices.

By knowing the data, you can establish starting points and priorities as well as most thoroughly testing common pain points and not wasting time on areas that do not typically have bugs.

2. Test Proportionately

After you’ve done your research, you can now spend a proportionate amount of time testing on devices based on your market share or desired market.

For example, if 70% of your app downloads are on Android devices, 25% on Apple devices and 5% on Windows devices then you should spend 70% of your testing time and budget on Android, 25% on Apple and 5% on Windows.

Easy right? By making sure you are most thorough on the devices that have the most downloads, you have a better chance of keeping more people happy. If you miss a bug on Windows devices, you’re only upsetting 5% of your customer base instead of 70%. You can fix bugs on less popular devices as you hear about them while keeping the bulk of your customers and subscribers happy.

You should further refine by device type as well as manufacturer. If 90% of the 70% of Android devices with your app are made by Samsung, then you spend your testing time proportionally there as well.

3. The Right Tools for the Job

PCIt’s important to do both manual and automated app testing and having a tool that can effectively do both makes your life a whole lot easier. Device Connect by Mobile Labs is great for mobile device testing because you can do both manual and automated testing on one machine.

Oh yeah, it’s also connected to real devices too so you can see real-world results instead of simple software that uses an emulator like Perfecto which only simulates the software. Why is that important? Because an emulator leaves out how well an app software interfaces with the hardware!

Not to mention that when it comes time for manual testing, you don’t need to hunt down people with the devices you need. Forget about BYOD testing policies!

4. Focus, Focus, Focus

Once you know where the problems are, focus on one at a time and make surgical fixes, not broad sweeping ones.

Make one code change, record the changes, then test your devices again and record the results.

Not only does this provide valuable insights into what exactly went wrong so you can prevent making the same mistake in the future, it also prevents you from over correcting and causing other issues in other areas of the software.

5. Be Scalable and Think Long Term

Building an app is exciting and it’s easy to get into the mindset of just “launch it and fix things later” but your short term monetary gains will be short lived as you spend money and resources fixing issues and losing subscribers in the long term. The less problems there are at launch, the less time you spend testing in the future.

On top of that, you want to make sure your software has a solid foundation to build on from the very beginning that can support your company goals and initiatives for years to come. If not, then you will need to start over from scratch–which will of course require you to start from scratch when it comes to your mobile device testing.

Like they say, measure twice but only cut once!


So what did you think of our mobile device testing tips? Are they helpful? Do you have others that you would like to share? Let us know in the comments!

Happy testing everyone!